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Tuesday, November 28, 2023

Award-winning films preach message of sustainability

Winners of this year’s Global Sustainability Film Awards, run by the media charity tve, seem to drive home the message of sustainability. They have been described as creative, deeply moving and inspirational.

Global Sustainability Film Awards trophies
Global Sustainability Film Awards trophies

At a black-tie awards ceremony at BAFTA on Monday November 28, 2016, the judges announced the winners in a worldwide competition showcasing the best of corporate sustainability. Winners included: FREITAG lab. Ag, HSBC/WWF-UK, Electrolux, and Essilor International.

“The creativity is more than incredible. It’s inspirational,” said Neil Armstrong, chief executive of Fastflow Group, main sponsor of the Awards.

Keynote speaker, Nick Nuttall, who is director of communications and spokesperson for the United Nations Framework Convention on Climate Change (UNFCCC), said that the companies’ achievements in sustainability were especially important because they show the way forward in a world on the environmental brink. “We must move with urgency from promises to practicality,” he added.

In vying for the top prizes, companies from the banking, eyecare, electrical goods, fashion, coffee, jewellery, cosmetics and hotel industries won awards in these categories:

  • In the Transforming Society category, sponsored by the China International Culture Stock Exchange, the winner was Essilor International for its film “Eye Mitra: Friends of the Eyes.” The Youth Career Initiative for ‘Giving Hope to Survivors of Human Trafficking’ was highly commended.
  • In the Reshaping the Economy category, FREITAG lab. Ag won top prize for “The Road to F-ABRIC.” Jacobs Douwe Egberts was highly commended for “Kenco’s Coffee vs Gangs.”
  • Winner of the Protecting the Environment category was the HSBC Water programme/WWF-UK for its film “How Improving Farms Helps Protect the Mara River: Nancy’s Story.”  L’Oreal was highly commended for “The L’Oreal Approach to Ensure the Full Traceability of Palm Oil and its Derivatives.”
  • The Net Positive leadership award in partnership with Eco-Age was presented to Electrolux for its film “For the Better.”
  • April Doubleday received the Free@Last TV special mention for the film “Fairtrade Gold Mining in Colombia.”

Hosted by broadcasters Jeni Barnett and Nik Wood, the ceremony will reach television audiences throughout 2017, thanks to tve’s media partner, Free@Last TV.

Mei Sim Lai OBE DL, president of the 2016 Awards and tve trustee, told the audience at BAFTA’s Princess Anne Theatre: “The tve awards are now playing a proactive part in encouraging businesses around the world to think about how to best communicate what they are doing to meet their own sustainability targets.”

Armstrong said: “The creativity on show here is more than incredible. It’s inspirational. There were no less than 44 entries this year with an output so varied, so colourful and so deeply moving that we should really be handing out 44 prizes.”

In awarding these films, said Nuttall, it was important to recognise not only the achievements shown in the films, but the companies’ wider ambitious plans for sustainability. “If the world is to seize the opportunities in the Sustainable Development Goals and the Paris Agreement, we must move with speed and urgency from promises to practicality and from pledges to implementation,” he said.

Barry Ryan, managing director of Free@Last TV, said: “Free@Last is delighted to partner tve in these amazing awards. We have a passionate belief in the power of visual media to ensure that the vital message of sustainability is brought home around the globe.”

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