Thursday 27th January 2022
Thursday, 27th of January 2022
Home / Climate Change / UN ActNow campaign, Baobab Studios seek to promote individual climate action

UN ActNow campaign, Baobab Studios seek to promote individual climate action

The United Nations ActNow campaign is collaborating with the award-winning interactive animation company Baobab Studios to promote individual action on climate change and a shift to more sustainable lifestyles.

Melissa Fleming
UN Under-Secretary-General for Global Communications, Melissa Fleming

Coinciding with the December 12, 2020 Climate Ambition Summit on the fifth anniversary of the landmark Paris Agreement, a special interactive journey on the AWorld mobile app for ActNow will engage individuals in building a more sustainable future.

Baobab’s latest virtual reality experience, “Baba Yaga”, debuting in January 2021 and starring Kate Winslet, Daisy Ridley, Jennifer Hudson and Glenn Close, is centred on the theme of ecological preservation. It invites viewers to a haunting fairytale world where their choices determine whether humanity and nature can live in balance.

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“Just like in ‘Baba Yaga,’ every choice we make matters,” said UN Under-Secretary-General for Global Communications, Melissa Fleming.

“Our daily actions and behaviors cumulatively have a big impact on the health of the planet. ActNow aims to empower people to be part of the solution to the climate crisis. Baobab’s creative power will help us engage even wider global audiences at this crucial moment in time,” Fleming added.

Starting on Thursday, December 10, “Baba Yaga” will be featured in a special journey on the mobile app developed by AWorld, focused on the importance of forests and what can be done to protect them.

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In addition, Baobab is partnering with Conservation International to co-sponsor a community challenge on the app in January that, when achieved, will trigger a donation to the non-profit’s “Protect an Acre” initiative, making a tangible impact for the conservation of forests.

“Baobab is proud to partner with the UN ActNow campaign in a call to action. Sustainable living and the safeguarding of Earth’s natural resources are themes inherent in ‘Baba Yaga’ and valued principles of our company, so we are thrilled our contribution will have an ecological and global impact through the AWorld app,” said Eric Darnell, the film’s director and co-founder of Baobab Studios.

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