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Tuesday, May 21, 2024

ReelFruit, FCMB champion sustainable manufacturing, environmental responsibility

First City Monument Bank (FCMB) has reaffirmed its commitment to sustainable manufacturing that minimises negative environmental impact while conserving energy and natural resources.

FCMB and Reelfruit
L-R: Commissioner for Industry, Trade and Investment, Ogun State, Mr. Adebola Sofela; Founder/Chief Executive Officer, Nature’s Bounty Health Products Limited, Affiong Williams; Commissioner for Agriculture, Ogun State, Dr. Bolu Owotomo; Deputy Mission Director, USAID, Sara Werth; Regional Head, Lagos, First City Monument Bank (FCMB), Mrs. Omowunmi Kalejaiye; and the Special Adviser on Ogun State Investment Promotion and Facilitation Agency, Ms. Sola Arobieke, during the commissioning ceremony of the ReelFruit factory of Nature’s Bounty Health Products Limited, held in Abeokuta, Ogun State on January 15, 2024. The construction of the factory was funded by FCMB

This was demonstrated by the newly inaugurated dried fruit manufacturing plant of Nature’s Bounty Health Products Limited in Abeokuta, Ogun State. Financed by FCMB, the 800-metric-ton manufacturing plant affirms Nature’s Bounty’s commitment to large-scale production and environmental responsibility.

Nature’s Bounty Health Products Limited, trading as ReelFruit, is a purpose-driven Nigerian food technology startup that transforms abundant local fruits like mangoes, coconuts, and cashews into healthy snacks. This prevents post-harvest wastage and protects farmers from revenue loss.

The company’s focus on social impact, supporting underserved communities, and promoting Nigerian products globally necessitated its expanded capacity. The new plant allows Nature’s Bounty Health Products to increase the production of its variety of ReelFruit products from 6 to 30 metric tons monthly, creating over 200 jobs.

Affiong Williams, Founder and CEO of Nature’s Bounty Health Products, highlights the factory’s broader significance: “This facility is more than just bricks and mortar; it embodies my unwavering belief in Nigeria’s agricultural and manufacturing potential. With this factory, we are scaling our dried fruit production to serve customers nationwide, export ‘Made in Nigeria’ products globally, and transform agribusiness. We are creating jobs, supporting farmers, and proving that large-scale impact is achievable. This facility is a positive symbol for Nigeria’s business landscape for generations to come.”

“FCMB consistently supports businesses that share our vision of a sustainable and inclusive Nigeria,” said Mrs. Yemisi Edun, Managing Director of First City Monument Bank. “Nature’s Bounty Health Products and its brand, ReelFruit, embodies this commitment, adding value to local produce while prioritising sustainable manufacturing practices and job creation. Their energy-efficient machinery and advanced effluent system has set a standard for the agribusiness sector.”

Ogun State Commissioner for Industry, Trade, and Investment, Mr. Adebola Sofela, called the new plant “a testimony to the can-do spirit of Nigerians”.

“We are excited to host this facility, which offers many benefits to our state and Nigeria. Our government is committed to fostering industrial development by creating an enabling environment for businesses to thrive,” he added.

The new factory reportedly has 10 times the capacity of its predecessor, positioning the ReelFruit brands to reach domestic and international markets with its premium dried fruits. The company’s innovative approach is said to have successfully balanced economic development and environmental protection.

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