Africa Green Economy and Sustainability Institute LTD/GTE (AGESI) on Monday, July 14, 2025, announced the official acceptance of two key trademarks by Nigeria’s Federal Ministry of Industry, Trade, and Investment. The registration legally protects the brand identity of the recently launched institute, which also operates as Africa Sustainability Institute (ASI), marking a crucial step in establishing its mission-driven work.
The approvals grant the institute exclusive rights to two primary brand assets, solidifying its dual-brand strategy:
- The “ASI” Wordmark: A registered trademark for the institute’s technology and innovation arm.
- The “AGESI” Logo: The institute’s distinctive logo, now protected for use with its business management, administration, and advertising services.
“Securing the ‘ASI’ and ‘AGESI’ trademarks is a critical milestone. This provides the legal framework to protect our identity as we roll out innovative technological solutions and sustainable business practices,” said Dr. Eugene Itua, Executive Director of the institute. “This protection directly supports the four pillars of our institute: empowering policy with intelligence, unleashing our human capital, nurturing green innovation, and forging strategic partnerships across all sectors. In essence, our brand is our living blueprint and a heartfelt invitation for partners to join us in building a green economy for Africa.”
The announcement was lauded by the institute’s esteemed Patron, Emeritus Prof. Babajide Alo, a distinguished academic with decades of experience in continental development and an internationally acknowledged expert in sustainability and environmental management issues especially in developing countries.
“AGESI was conceived not to be another think-tank, but an agile do-tank – a conduit for translating our vast intellectual capital into tangible, lasting value for our people,” commented Prof. Alo. “This marks a definitive end to the era of treating the environment and economy as separate domains. It signals a collective shift from awareness to urgent, necessary action, and I am proud to support this new paradigm for African development.”
The registration of these trademarks ensures the institute’s exclusive right to use its names and logos for the specified services, reinforcing its brand in the marketplace and protecting its intellectual property.
AGESI, according to its promoters, is dedicated to advancing sustainable development across Africa through pioneering research, technology, and innovative business solutions. Following a successful inaugural webinar that convened key stakeholders, the institute launched its first office in Nigeria to be at the forefront of creating a green and prosperous future for the continent.