The Executive Council of the Public Relations Consultants Association of Nigeria (PRCAN), under the leadership of Dr. Nkechi Ali Balogun, has announced the maiden edition of the PRCAN Knowledge Hub (formerly PRCAN Masterclass Series), scheduled for Tuesday, March 24, 2026.
The hybrid event will hold at the Lagos Marriott Hotel, Ikeja, and will feature renowned experts in strategic communication and digital media.
Key facilitators include Karl Haechler, CEO, Burson Africa, who will speak on “AI-Driven Strategic Communication: Mastering Algorithmic Disruption and Digital Volatility,” and Tomiwa Aladekomo, CEO, Tech Cabal Nigeria, presenting “Rewriting the PR Playbook: AI-Driven Storytelling, Media Intelligence & Reputation Management.”
The session will be moderated by Mojisola Saka, Chief Engagement and Experience Officer, Booucles Africa, and Ayeni Adekunle, Founder/CEO, Black House Media.
The PRCAN Knowledge Hub serves as the flagship platform for professional development, targeting senior and mid-level practitioners from both public and private sectors. This includes PRCAN members as well as professionals from allied associations such as ADVAN, OAAN, AAAN, and MIPAN.
The programme features targeted sessions, case studies, interactive workshops, and demonstrations of AI tools. Key topics encompass AI algorithms in public relations, managing digital disruption, crisis communication in volatile online environments, AI-driven content creation and analytics, reputation management, and deepfake detection.
Adetola Odusote, Chairman of the PRCAN Education Sub-Committee, commented: “The PRCAN Knowledge Hub marks a strategic evolution of our capacity-building mandate. As technology transforms communication practices, it is imperative that we equip practitioners with future-ready competencies. This platform empowers professionals, institutions, and policymakers to leverage digital disruption as a strategic advantage through the responsible and intelligent application of AI.”
PRCAN extends an invitation to marketing and communication professionals across public and private sectors, including corporate communicators, policy communicators, brand strategists, media professionals, and integrated marketing communications (IMC) stakeholders; to join this landmark inaugural edition of the PRCAN Knowledge Hub.