The biggest tourist attractions and points of interest from 35 countries across Europe will be showcased in an exhibition at the European Parliament in Brussels from Monday, January 26, 2026.
The sole representative of the Czech Republic among the most attractive European destinations for visitors is the large herbivore reserve nicknamed European Serengeti, which is located near the Czech capital of Prague.
“It’s an immense honour for us that from all the tourist attractions that Europe offers, the organisers have selected our large ungulate reserve to be included in the group of presented projects. This is important acknowledgement of our work and the potential this project has not only at local and regional levels but also at the European-wide level,” said Dalibor Dostal, director of the European Wildlife conservation organisation, which founded the reserve in cooperation with scientists in 2015.
The exhibition, “Tourism for Europe, Europe for Tourism”, is organised in Brussels by the European Travel Commission. It will present, for example, whale watching in Norway, a valley with dinosaur traces in Poland and tangerine picking in Croatia, as well as other tourist highlights concerning historic and technical monuments and the natural heritage of Europe.
The Milovice reserve became the first location in the world where people could see three key species of large European ungulates in one place. It is also the leader in the Czech Republic and Europe in other areas as well. It is home to the largest herd of rare European bison in the Czech Republic, and European Wildlife is also the largest breeder of wild horses from Exmoor in Europe outside the UK.
“The Milovice reserve has enormous potential for the development of soft tourism. We believe that the exhibition at the European Parliament can be a stimulus that will make it possible for this plan to be developed further,” concluded Dostal. The reserve has around 130 large ungulates, which restore the biodiversity of the territory and have a positive impact on climate protection and soil restoration.
The largest Soviet army base in Czechoslovakia was once located near Milovice. A paradise for wild animals was set up in 2015 in an area where soldiers had trained to kill for decades.
Today, bison, wild horses and back-bred aurochs help create and maintain a diverse environment for hundreds of rare plant and animal species. Also, wild large ungulates help protect the climate, capture and store carbon, and regenerate the soil.